Blending Social Media & Fine Wine – Murphy-Goode

Last week I had the pleasure of spending an afternoon in Healdsburg, CA.  We started our morning at the Ferrari-Carano winery enjoying their reserve varietals and signing up for their wine club.

Ferrari Carrano winery

Ferrari Carrano winery

 We meandered back down the valley stopping in the charming city of Healdsburg to enjoy lunch at Bistro Ralph.   After lunch, we wandered the city’s shops, finally stopping into the tasting room of Murphy-Goode winery.  As I wandered the tasting room – I was “wined” out at this point – I found myself intrigued by the candidate submissions for “a really goode job.”  I had read about this opportunity in the New York Times back in May about tweeting your way to an awesome job in the wine industry, but it’s cooler than that.  Basically, you become the social media guru for Murphy-Goode for 6 months – most likely alongside their stellar communications team.  You get to live in a deluxe private home and create your own wine with wine-maker David Ready, Jr. to celebrate your experience.

Glamour shot of Murphy Goode wines

Glamour shot of Murphy Goode wines

 And right now, they are down to the 10 final candidates.  You can view their videos and cv’s at a really goode job.  The “Top 10” is an interesting group of techies and foodies. The winning candidate will be announced on July 21st.  But the big winner is Murphy-Goode.  The MG public relations team mastered the intricacies of Web 2.0 early on and this campaign is a great case study.  The video for the campaign is a video travelogue for Sonoma County.    They have engaged thousands of applicants to apply for “a really gooode job” introducing them to their wines, and have scored copious amounts of quality media hits.  It’s brilliant and fun.  I’ll be checking in on July 21 to see who the winner is of  “a really good job” as I sip a glass of Liar’s Dice.  It’s brilliant all the way around.

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